IP Intangibles That Protect Your Brand Identity

Naturally Chicago presents the second installment in a three-part series on Protecting Your IP, contributed by McDonald Hopkins Intellectual Property attorney and Naturally Chicago member Erin Conway.

A lot goes into how a brand writes and tells its story to consumers. Whether it be clean label, ethical sourcing and manufacturing, sustainability, or plant-based nutrition, these seemingly intangible aspects of a brand’s identity can provide tangible value.

Click here to read the article entitled "IP Intangibles That Protect Your Brand Identity" on the Naturally Chicago website.